Partner and Regional Head of IP Brian Law comments in the article titled "The Gloss of Glocalization" by Asia IP

Partner and Regional Head of IP Brian Law comments in the article titled "The Gloss of Glocalization" by Asia IP
11 Jun 2020

Eversheds Harry Elias Partner and Regional Head of IP Brian Law shares his thoughts with Asia IP on how glocalization makes trademark registration and protection more complex for businesses. The article discusses glocalization as a powerful business strategy in the age of e-commerce and globalization as well as other factors to consider, including intellectual property.

Amongst others, Brian commented “If businesses wish to develop any equivalent local trademarks to better protect themselves against infringement, a separate and distinct application in each jurisdiction will be needed. In this sense, a centralized system like Madrid which allows for registration of only a single mark in the member countries is less effective by glocalization.”

Read the full article here.

Source: Asia IP

For more information, please contact our Business Development Manager, Ricky Soetikno at rickysoetikno@eversheds-harryelias.com

 

Contact: 

Brian Law

REGIONAL HEAD OF IP
Partner
Head, Intellectual Property
T: 
+65 6361 9873
E: 
BrianLaw@harryelias.com
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